> ## Documentation Index > Fetch the complete documentation index at: https://docs.defindex.io/llms.txt > Use this file to discover all available pages before exploring further. # Media Kit > Official DeFindex brand assets and design guidelines Official brand assets and design guidelines for DeFindex. *** ## Brand Identity **Name:** DeFindex (always written with capital "D" and "F") **Domain:** defindex.io **Sector:** DeFi (Decentralized Finance) on Stellar/Soroban **Value Proposition:** Automated savings accounts with diversified DeFi portfolio **Brand Personality:** Professional, accessible, modern, trustworthy. DeFindex simplifies DeFi for everyone. ### Official Taglines * "DeFi made easy." * "Empower your wallet." * "We grow together." * "Achieve more with automated DeFi." ### Tone of Voice * Clear, direct, without unnecessary technical jargon * Conveys trust and simplicity * Inclusive: addresses both new and experienced DeFi users * Never alarmist, never exaggerated hype * Professional but approachable *** ## Usage Guidelines * Use assets exactly as provided without modifications * Maintain safety margin around logos (at least symbol height on each side) * Minimum logo size: 40px height (digital) / 14mm (print) * Never rotate, distort, or change opacity * Never apply logo on backgrounds with insufficient contrast * For minimal applications (favicons, social avatars), use only the Symbol *** ## DeFindex Symbol Two intertwined arrows forming a cyclical pattern, representing automated reinvest. | Light Background | Dark Background | Monochrome | | 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| | Symbol Gradient | Symbol White | Symbol Black | *** ## DeFindex Logo Complete signature: Symbol + Wordmark in Familjen Grotesk Bold. ### Horizontal | Light Background | Dark Background | Monochrome | | 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| | Logo Horizontal Gradient | Logo Horizontal White | Logo Horizontal Black | ### Vertical | Light Background | Dark Background | Monochrome | | 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| | Logo Vertical Gradient | Logo Vertical White | Logo Vertical Black | ### Logo Color Variants | Context | Symbol | Wordmark | | -------------------------- | ------------------ | -------------------- | | Light background (primary) | Lavender `#DEC9F4` | Dark Green `#014751` | | Dark background (primary) | Lavender `#DEC9F4` | White `#FFFFFF` | | Monochrome light | Dark Green | Dark Green | | Monochrome dark | White | White | *** ## Color Palette | Color | HEX | RGB | Usage | | --------------- | --------- | ------------- | ------------------------------------- | | **White** | `#FFFFFF` | 255, 255, 255 | Light backgrounds, text on dark | | **Dark Green** | `#014751` | 1, 71, 81 | Primary. Titles, text, backgrounds | | **Lavender** | `#DEC9F4` | 221, 201, 244 | Primary. Logo symbol, accents | | **Light Green** | `#D3FFB4` | 211, 255, 180 | Accent. Highlights, soft backgrounds | | **Light Cyan** | `#D3FBFF` | 211, 251, 255 | Accent. Backgrounds, graphic elements | | **Coral** | `#FC5B31` | 252, 91, 49 | Strong accent. Emphasis, CTAs | ### Color Usage Rules * **White, Dark Green, and Lavender** are frequently used: titles, subtitles, descriptive text * **Light Green, Light Cyan, and Coral** are accent colors: highlights, boxes, buttons * **Coral** is used for emphasis and keywords in italics within headlines * Always ensure contrast and legibility * **Never** use colors outside this palette *** ## Typography | Font | Usage | Weights | | -------------------- | -------------------------------- | ------------------------------- | | **Familjen Grotesk** | Headlines, titles, featured info | Regular, Medium, SemiBold, Bold | | **Inter Tight** | Subtitles, body text | Regular, Medium, SemiBold | Both fonts are available on [Google Fonts](https://fonts.google.com/). ### Typography Rules * Headlines: **Familjen Grotesk** Bold or SemiBold * Body text: **Inter Tight** Regular or Medium * Emphasis keyword in headlines: **italic** + **Coral** color * Maintain clear hierarchy * Never mix more than 2 font weights in the same piece * Fallback: `system-ui, -apple-system, "Segoe UI", sans-serif` *** ## Visual Elements ### Glass Elements (3D) Translucent 3D shapes with glassmorphism aesthetic, colored in **duotone** using brand palette combinations. | | | | | 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| | Glass 01 | Glass 03 | Glass 05 | **Rules:** * Always translucent, never solid or opaque * Types: interlocking tori/rings, crystalline shapes, fluid blobs * Use combinations like Dark Green + Lavender, Coral + Light Cyan ### Gradients Soft, diffused gradients using brand palette colors. | | | | 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| | Gradient 01 | Gradient 03 | **Approved combinations:** * Cyan → Light Green → Lavender * Coral → Light Cyan * Lavender → Coral * Light Cyan → Lavender * Light Green → Lavender → Coral Gradients must be **soft and diffused**, never with abrupt transitions. *** ## Icons | Vault | Strategies | User | Graph | Group | | 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| | Vault | Strategies | User | Graph | Group | *** ## Do's and Don'ts ### ✅ Do * Use generous whitespace - the brand breathes * Prioritize clean backgrounds (white, Dark Green, or soft gradients) * Use glass 3D elements as hero visuals * Write "DeFindex" with capital D and F ### ❌ Don't * Use colors outside the 6-color palette * Rotate, distort, or alter the logo * Apply logo as watermark with reduced opacity * Use aggressive "crypto bro" aesthetic (rockets, moons, diamonds) * Create visually noisy or saturated compositions * Create opaque 3D elements - always translucent glass aesthetic