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Official brand assets and design guidelines for DeFindex.

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Brand Identity

Name: DeFindex (always written with capital “D” and “F”) Domain: defindex.io Sector: DeFi (Decentralized Finance) on Stellar/Soroban Value Proposition: Automated savings accounts with diversified DeFi portfolio Brand Personality: Professional, accessible, modern, trustworthy. DeFindex simplifies DeFi for everyone.

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Official Taglines

  • “DeFi made easy.”
  • “Empower your wallet.”
  • “We grow together.”
  • “Achieve more with automated DeFi.”

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Tone of Voice

  • Clear, direct, without unnecessary technical jargon
  • Conveys trust and simplicity
  • Inclusive: addresses both new and experienced DeFi users
  • Never alarmist, never exaggerated hype
  • Professional but approachable

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Usage Guidelines

  • Use assets exactly as provided without modifications
  • Maintain safety margin around logos (at least symbol height on each side)
  • Minimum logo size: 40px height (digital) / 14mm (print)
  • Never rotate, distort, or change opacity
  • Never apply logo on backgrounds with insufficient contrast
  • For minimal applications (favicons, social avatars), use only the Symbol

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DeFindex Symbol

Two intertwined arrows forming a cyclical pattern, representing automated reinvest.
Complete signature: Symbol + Wordmark in Familjen Grotesk Bold.

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Horizontal

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Vertical

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Logo Color Variants

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Color Palette

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Color Usage Rules

  • White, Dark Green, and Lavender are frequently used: titles, subtitles, descriptive text
  • Light Green, Light Cyan, and Coral are accent colors: highlights, boxes, buttons
  • Coral is used for emphasis and keywords in italics within headlines
  • Always ensure contrast and legibility
  • Never use colors outside this palette

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Typography

Both fonts are available on Google Fonts.

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Typography Rules

  • Headlines: Familjen Grotesk Bold or SemiBold
  • Body text: Inter Tight Regular or Medium
  • Emphasis keyword in headlines: italic + Coral color
  • Maintain clear hierarchy
  • Never mix more than 2 font weights in the same piece
  • Fallback: system-ui, -apple-system, "Segoe UI", sans-serif

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Visual Elements

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Glass Elements (3D)

Translucent 3D shapes with glassmorphism aesthetic, colored in duotone using brand palette combinations. Rules:
  • Always translucent, never solid or opaque
  • Types: interlocking tori/rings, crystalline shapes, fluid blobs
  • Use combinations like Dark Green + Lavender, Coral + Light Cyan

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Gradients

Soft, diffused gradients using brand palette colors. Approved combinations:
  • Cyan → Light Green → Lavender
  • Coral → Light Cyan
  • Lavender → Coral
  • Light Cyan → Lavender
  • Light Green → Lavender → Coral
Gradients must be soft and diffused, never with abrupt transitions.

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Icons

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Do’s and Don’ts

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✅ Do

  • Use generous whitespace - the brand breathes
  • Prioritize clean backgrounds (white, Dark Green, or soft gradients)
  • Use glass 3D elements as hero visuals
  • Write “DeFindex” with capital D and F

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❌ Don’t

  • Use colors outside the 6-color palette
  • Rotate, distort, or alter the logo
  • Apply logo as watermark with reduced opacity
  • Use aggressive “crypto bro” aesthetic (rockets, moons, diamonds)
  • Create visually noisy or saturated compositions
  • Create opaque 3D elements - always translucent glass aesthetic